I just finished this book and it was great. It is based on the premise of stakeholder centered management.
Companies can be very successful by putting their people, customers, suppliers and distributers at the forefront of everything they do. By estsblishing strong ties with these groups and working together to solve problems they have been able to create strong, successful brands and increase their performance.
By managing in a way that respects all they do business with, they have more people that want to do business with them. They maintain high quality standards that lead to increased sharsholder value.
Give it a read, it offers a different perspective to typically managed corporations.
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