Can
data help the fitness industry be more profitable and create better
value for their consumers? Many argue yes. By reviewing journals and
customer information, managers can make better decisions regarding their
client base. We know that the majority of members choose a gym based on
the location to their home and work. Knowing this, how can you market
to appeal to a greater segment? Or, perhaps you have already done this
and now you want to know how close to the club your members live or
work. Looking through demographic information can help you understand
that question.
What
other possibilities exist for using data in the fitness centers? Things
like equipment use, traffic, packages, and retail sales are all
potential items. As are personal metrics like visits, goals, weight lost
of performance metrics improved. Having a data base to enter this
information and then showing the members how successful they have been
is a great way to improve engagement.
Utilizing
data to make decisions is here to stay. If you haven't thought about
what you can look at in your gym, now is the time to start.
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