When you devote yourself to developing a specialty you learn as much as you can in that area. While your knowledge can, and often does, expand in other areas, it is hard to know everything about those subjects, too.
When you are presented with a challenging case or a client that wants a specific outcome you need to know who to send them to. Cultivating relationships with others that have specialties different than your own can help ensure that you meet all your client's needs.
Your clients appreciate knowing that they can ask you a question and you can find the answer. This will keep them coming back and continuing to trust you.
When you choose people to refer to it is important to make sure that they perform work at the same high level you do. Keeping the client satisfaction levels high will increase referrals and continue to expand your client base.
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