A new survey of the fitness industry was released looking at what factors customers cared about in regards to their fitness center. The survey was of current members at some franchise chains, but the results look like they are probably representative as a whole.
Gym members are always concerned about price and perceived value. The quality of the equipment, the cleanliness of the facility and the expertise of the staff are important to members. If you own, work in, or consult with gyms, then these areas are important to focus on. Equipment upkeep and cleaning are what a lot of members are concerned about in their gym. Training the staff to understand this is an important process for customer retention.
What is missing, is whether this is true for niche gyms and studios. Does the clientele of those gyms care about the same things, or are their concerns different?
http://www.iclubs.com/news/health-club-customer-satisfaction-report-released.html
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