It is the age of digital, and that goes for fitness, too.
Several colleges and clubs are even doing online competitions based on the number of people exercising.
This concept is a fun way to get fitness members involved and engaged. Even though the time frame for the competition may be short, it can stoke a fire for them to start coming more frequently. It also gives the staff a chance to sell other products to them based on their goals and the goals of the competition.
As more and more digital platforms become available, we will undoubtedly see an uptick in the number of competitions, promotions, social engagement and tracking of data accumulated. As more equipment becomes digital, workout data can be stored remotely and the data can be analyzed.
The good news for clubs is that they can use data collected to identify trends in their facility and their membership. These trends may help them to ease congestion, staff during busy and slow times respectively, determine class schedules and market promotions to different segments.
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