When you own a business it is important to take time to work ‘on’ your business. You work ‘in’ your business every day as an employee, manager, salesperson, etc, but by taking the time to work ‘on’ your business is when you function as the leader. It is up to you to evaluate your business, identify your trends and really get an idea for the vision you have created and assess how your business is doing in terms of achieving that vision.
This framework gives you a structure for when you contemplate your business and form your strategy. These questions can also be used to evaluate your career, as well as your business or department. In order to be effective you need to understand what it is you are trying to achieve. Develop that vision and then see how you are doing in terms of being able to meet it.
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